EPISODE 2
The Essential ingredients for Captivating & Converting Your Audience
(Why presentation skills aren’t enough)
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Summary:
The Victorian story that became a catalyst for social change and why.
Why corporate speaking experience is more of a hindrance than a help in becoming a speaker that sells.
The two logic traps that will sabotage your speaking success.
Logic Trap 1 - the bouncer your message needs to get past before it can connect with your target audience.
Logic Trap 2 - trying to sell your message logically rather than emotionally.
What audience intimacy is and why it matters for creating a great talk.
Why you don’t need to be creative or imaginative for business storytelling.
How to use your stories to make more sales when you speak.