EPISODE 3
The 4 Questions Your Talk Must Answer to Get to ‘Yes’
and the Framework that will get you there
(and help you remember your talk and leverage again and again)
Summary:
Make no mistake, whenever you’re speaking you are selling, whether it’s an idea, change, project, service or product.
The trouble is that most speakers aren’t intentional, comfortable, or successful in designing a talk that sells because they’re missing a vital piece of the puzzle and why that won’t be true for you.
The reasons why I designed my heart map template for story led talks.
The four buying questions your talk needs to answer in order to ‘sell’ without ‘selling’.
The heart map structure and what each bit does.
The next steps you need to take to create and deliver a signature talk that sells.