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The 4 Questions Your Talk Must Answer to Get to ‘Yes’
and the Framework that will get you there
(and help you remember your talk and leverage again and again)


  • Make no mistake, whenever you’re speaking you are selling, whether it’s an idea, change, project, service or product.

  • The trouble is that most speakers aren’t intentional, comfortable, or successful in designing a talk that sells because they’re missing a vital piece of the puzzle and why that won’t be true for you.

  • The reasons why I designed my heart map template for story led talks. 

  • The four buying questions your talk needs to answer in order to ‘sell’ without ‘selling’.

  • The heart map structure and what each bit does. 

  • The next steps you need to take to create and deliver a signature talk that sells.