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How I went from straight laced HR Manager, (well I was trying to be), to helping people discover their stories and grow themselves and their business…

Before the stand-up comedian, writer, speaker and podcaster, before falling in love with Story Led Marketing and coaching students to captivate audiences and customers… there was a corporate custodian of “right and proper”.

Speaking in the corporate tongue.
Desperate to fit in to the staid business world.
Scared to death of saying something “wrong”.

Then this happened!

Come with me…

It’s winter, 2002.

It’s frosty outside, but I’m feeling warm in the small crowded bar, when I hear my name called.

My feet suddenly feel rooted to the spot. My ex-husband, Paul, shoves me in the back, and propels me towards the makeshift stage. The sound of the noisy conversation is overshadowed by the heavy pounding of my heart. I get to the stage and panic sets in… along with the hula hoop sweat rings!

I make eye contact with Paul… he nods and smiles and the compere thrusts the microphone into my hand. Then, I take a deep breath, and tell my first ever joke in front of an audience, and to my utter relief, they laugh… loudly.

I go back to my place with the rest of the audience, my face is beaming, Paul hugs me and I feel a warm glow wash over me… it was his hot cider…which he was still holding when he hugged me. Bless him!

From Hula Hoops to The Rings of Saturn…

From telling that joke in the bar, I went on to do five minute spots, then 10s, then 20s, then 30 minutes, all the way to hour long solo shows.

At each of those transitions, I felt the same fear as the first time I stepped on stage, but looking back from here to 2002, I know my circle of comfort in relation to stand-up comedy, storytelling and speaking has gone from the size of a sweat hula hoop to the ring of Saturn!

Storytelling combined with humour is the weapon of mass seduction…

The secrets I learned about comedy, storytelling, audience engagement, entertainment, and performance over those intervening years, filtered into my corporate life.

I found myself getting promoted and pushed forward… my presentations were turning me into a Purple Cow!*

(*Seth Godin said we make ourselves stand out, to be ‘remarkable’ like a purple cow in a field of normal ones.)

YES, you can learn the skills, and become a Sensational Storyteller!

People often say to me I could never do what you do… and my response is always the same… yes you could!

With coaching, easy to follow tools, systems and practice, combined with the desire to do it…you could… and that’s why I started my company. I love seeing people surprise themselves. I have many clients who have already learned how to:

– Find, write and craft simple stories that can be used in any of their marketing
– Discover their ‘origin story’ and create a powerful signature talk
– Feel confident in any public speaking situation on stage, podcast or video
– Make even the most technical messages easy for people to understand
– Create a simple marketing system that attracts and converts new customers
– Use the secrets of comedy effectively in a business context

They discovered how storytelling and humour could help their offer stand out, grow their personal brand, and get more clients to move closer towards their business and lifestyle dreams.

Now you can too!

There are plenty of free resources on this site to help you get started and if you want to work with me you can find out more about how to do that over at https://www.storyledmarketing.com where there are more great free resources too!!

I teach not only what I know, but what I’ve actually done!

I’ve told stories to three hundred late night revellers at the Comedy Store…

I’ve done hour long solo shows at the Edinburgh Fringe… (once or twice to just two people – that’s Edinburgh for you!)

I’ve written stories that have moved grown men to tears, (yes, it was the absence stats presentation), (no it wasn’t I’m just kidding it was my play 🙂 )

I’ve shared my stories on international stages.

And when my first business failed and I was searching for answers, I discovered the secret to getting your business noticed, the secret to getting people engaged with and emotionally connected to your offer and buying your stuff… that secret had been available to me all along… and it was STORIES!

Since then I’ve spent years learning more about storytelling for sales, I’ve studied marketing, copywriting and influencing, I’ve created my systems, and I’ve worked with many people to help their brand and businesses grow.

I’m ready… how about you?

Are you ready to take action, to invest in yourself and your business to get results that could change your life?

I have a sneaking suspicion that you are… that’s why you’re here.

That’s why you’ve been dreaming about holding an audience in the palm of your hand with your pitch, presentation, videos or marketing copy.

That’s why you’ve been seeing a different future in your mind’s eye, one of greater significance and status.

By reading this, you’ve proven that you’re ready to take action and make this happen for yourself.

And I know you will surprise yourself and grow your business!

Are you ready to take action to build the skills and get you results that could change your life?

I have a sneaking suspicion that you are… that’s why you’re here.

That’s why you’ve been dreaming about holding an audience in the palm of your hand.

That’s why you’ve been seeing a different future in your mind’s eye, one of greater significance and status.

By reading this, you’ve proven that you’re ready to take action and make this happen for yourself.

And I know you will amaze yourself along with your audience!

Ready to take that deep breath and use Story Led Marketing to transform your business?

Start by booking your place on my free webinar training. 

Do you want to stop feeling like you’re on a treadmill of networking and sharing content that is going nowhere?

Do you want to discover how to find and use stories to create a pipeline of dream customers so that you can stop constantly hustling and ‘selling’?

Do you want to understand the psychology behind the customer acquisition journey and what you need to do at each step?

If the answers are ‘yes’, then book your place on this live training class and I’ll share the blueprint to attracting, engaging and converting a cold audience into new customers.

A Little More About Me…

I love theme parks and going on roller coasters with my wonderful daughter Izzy, and I completely adore my Cocker Poo, Teddy. I love nothing better than walking him listening to great podcasts. I’ve authored two business books and a play, which has been performed in Canada and Japan so far… and I can’t get enough of Marvel Superhero Films and Shakespeare.

“You have great power within you… the power to inspire, the power to teach, the power to lead, the power to persuade, the power to alter beliefs, and the power to create the future you want… done right, storytelling is the vehicle through which you can unleish that power and change your life.”

Sarah Archer

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