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7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]

The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]

You know that question… “If a tree falls in a forest and no one is around to hear it, does it make a sound?” well I have a variation on it for you… “If you share a message and no-one [...]

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating [...]

  I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a [...]

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added [...]

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, [...]

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a [...]

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise [...]

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the [...]