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In 2011 my business failed because I didn’t understand the secrets to marketing and selling. I thought I was doing all the right things… I went on sales training courses, I put myself out there, [...]

I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are:  Your Hero Customer Before  Your Origin Story  Your Hero [...]

7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]

Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]

The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]

You know that question… “If a tree falls in a forest and no one is around to hear it, does it make a sound?” well I have a variation on it for you… “If you share a message and no-one [...]

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating [...]

  I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a [...]

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added [...]

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, [...]