THE HOOKOLOGY™ WORKSHOP
The Art and Science of Captivating the Audience
Nail the magnetic title, and attention grabbing open and close for your next talk and discover how to turn your existing material into compelling content using psychological triggers.
In this workshop, we’ll use these tools to up-level your speaking:
Psychological Triggers - get a deeper understanding of how to make your content compelling and get your audience taking action.
Metaphors and Analogies - turn dull or technical content into magnetic, memorable hooks.
Lightning Bolts - get your audience queuing up to attend, and leaning in to listen by using these to nail your talk title, open and close.
THE DETAILS
Hosted by: Sarah Archer
Date: Tuesday, 23rd July at 15:30 (BST) / 07:30 PST / 10:30 EST (check your timezone here>>)
Location: Zoom (LIVE)
Replay Available: No
WHO THIS WORKSHOP IS FOR
This workshop is not for everyone. It’s intended for established experts, authors and coaches with a book/course/program, and corporate leaders, who have an upcoming talk.
Here’s a little bit about who you are:
You already have an education product (course, coaching program, membership) or consultancy service you want to grow.
You have validated demand for that program by selling at least $10k worth of students/clients.
You get legitimate results for people.
You want to use speaking to increase your income and win new clients in a way that aligns to your values and without anyone feeling pitched to.
Or … you are a leader in the corporate world looking to step into the thought leadership space.
REGISTER NOW AND YOU’LL GET
Your space reserved for this two hour intensive workshop
A Talk Planning session (15 mins) - speak with Sarah ahead of the workshop to start identifying talk tactics.
Workbook - access to the workbook for the intensive.
“I absolutely loved working with you, it unlocked loads of things and helped me realise that I can do this stuff, so that was a great realisation. The exercises you took me through were simple. But VERY powerful. And I appreciate your input. Thank you for your time and generosity.” - Michelle Minnikin, Work Pirates
Attended 'Turn Your Book into a Profitable Talk' Workshop
“I just wanted to say thank you for inviting me to Thursday’s public speaking workshop.
Learning how to dig deeply below the surface of the problems I’m trying to solve was a big eye opener.
Identifying these root-cause issues can really help me understand my message better, as well as connect with my audience on a much deeper level.
I learned a lot and I’m looking very forward to more training opportunities in the future.” - Manny Rodriguez, Coach
Attended 'The Big Idea Workshop'