I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are: Your Hero Customer Before Your Origin Story Your Hero [...]
7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]
Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours?
Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]
The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]
You’ve heard everyone tell you, “to get business success, you’ve got to find your niche”, but it’s bloody hard…even when the answer is hiding in plain sight. This week, I had a really rewarding [...]
A good teacher, like a good entertainer first must hold his audience’s attention, then he can teach his lesson. – John Henrik Clark As a comedian, you learn to ensure that you open [...]
With great humour comes great responsibility…use it wisely! I’ve talked before about the transformative power of humour in public speaking, not only in terms of what impact it can [...]