Blog

In 2011 my business failed because I didn’t understand the secrets to marketing and selling. I thought I was doing all the right things… I went on sales training courses, I put myself out there, [...]

I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are:  Your Hero Customer Before  Your Origin Story  Your Hero [...]

7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]

Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]

The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]

You’ve heard everyone tell you, “to get business success, you’ve got to find your niche”, but it’s bloody hard…even when the answer is hiding in plain sight. This week, I had a really rewarding [...]

Personal relationships are always the key to good business. You can buy networking; you can’t buy friendships. – Lindsay Fox Even as someone confident in public speaking, I used to [...]

A good teacher, like a good entertainer first must hold his audience’s attention, then he can teach his lesson. – John Henrik Clark ​As a comedian, you learn to ensure that you open [...]

With great humour comes great responsibility…use it wisely! I’ve talked before about the transformative power of humour in public speaking, not only in terms of what impact it can [...]

I’ve been feeling torn over the past few days… the beautiful weather we’ve been experiencing in the UK is normally cause for our nation’s mood to lift, albeit temporarily, until we begin [...]