Blog

In 2011 my business failed because I didn’t understand the secrets to marketing and selling. I thought I was doing all the right things… I went on sales training courses, I put myself out there, [...]

I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are:  Your Hero Customer Before  Your Origin Story  Your Hero [...]

7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]

Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]

The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]

You’ve heard everyone tell you, “to get business success, you’ve got to find your niche”, but it’s bloody hard…even when the answer is hiding in plain sight. This week, I had a really rewarding [...]

Personal relationships are always the key to good business. You can buy networking; you can’t buy friendships. – Lindsay Fox Even as someone confident in public speaking, I used to [...]

A good teacher, like a good entertainer first must hold his audience’s attention, then he can teach his lesson. – John Henrik Clark ​As a comedian, you learn to ensure that you open [...]

With great humour comes great responsibility…use it wisely! I’ve talked before about the transformative power of humour in public speaking, not only in terms of what impact it can [...]