Why You’re Here! You already know that stories are powerful, and that’s why you’re here! You probably also know that stories are: the antidote to the –big mistakes that switch people off [...]
Quirky, funny, sometimes a little bit cheeky…regular blogs on speaking, pitching, networking, mindset, and sometimes the lowdown on discoveries that I just have to share!
It can be soul destroying…knowing you have a great product or service but not being able to get the attention of your dream customer or get them to understand what you do or see the value of what [...]
I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are: Your Hero Customer Before Your Origin Story Your Hero [...]
7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]
Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours?
Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]
The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]
You’ve heard everyone tell you, “to get business success, you’ve got to find your niche”, but it’s bloody hard…even when the answer is hiding in plain sight. This week, I had a really rewarding [...]