Blog

Why You’re Here!  You already know that stories are powerful, and that’s why you’re here! You probably also know that stories are: the antidote to the –big mistakes that switch people off [...]

Maybe you’ve heard that the secret to standing out, making people care and selling online is telling stories.  Possibly you even heard it from me on my podcast, The Speaking Club! That’s because [...]

It can be soul destroying…knowing you have a great product or service but not being able to get the attention of your dream customer or get them to understand what you do or see the value of what [...]

In 2011 my business failed because I didn’t understand the secrets to marketing and selling. I thought I was doing all the right things… I went on sales training courses, I put myself out there, [...]

I believe there are three pillar stories you need to be successful in business and for effective story-led marketing, and these are:  Your Hero Customer Before  Your Origin Story  Your Hero [...]

7 Big Reasons People Don’t Buy Your Stuff and How to Overcome Them! You’re at a networking event feeling equally excited and nervous, only half listening to everyone else’s pitch, because you’re [...]

Why the big ‘hoo-haa’ about using Video in Your Business… and What’s Possible with an Idea, an iPhone and Four Hours? I woke up on the morning of 27th December 2018 with an idea. That’s not a bad [...]

The ‘Big 3’ Essential Ingredients for Getting Sales with Stories Stories are more powerful than features and benefits in winning sales. That’s because 100% of sales are made [...]

You’ve heard everyone tell you, “to get business success, you’ve got to find your niche”, but it’s bloody hard…even when the answer is hiding in plain sight. This week, I had a really rewarding [...]